This Breast Cancer Awareness Month, we've teamed up with UK-based charity CoppaFeel! to create a limited edition tee to wear loudly and proudly. The message of the tee? Check your boobs, raise awareness.

We've brought along our breast friends – TV & radio presenter Vick Hope, plus model and founder of Squish Charli Howard – to help us spread the word.

start a chain reaction

Finished with an artist-drawn “cupping hands” design and featuring staple Missoma rings, support the cause with this ultra-soft addition to your wardrobe.

check your boobs

Just as you put on your jewellery in the AM, we want to make feelin’ yourself part of your daily routine.

With CoppaFeel!, we’re starting a chain reaction that will *literally* save lives. So who’s next in your chain? Share this video with your breasties.

We’re really excited to be working with Missoma and spreading our message across their audience.

At CoppaFeel! our mission is to ensure that all breast cancers are diagnosed early and correctly by educating everyone - guys, gals and non-binary pals - about their chests.

- Kris Hallenga, CoppaFeel! co-founder

meet the boob bot

Say hello to CoppaFeel's online messenger assistant created to talk you through breast checking tips in real-time.

behind the design:
meet the illustrator

Sit down with Vicki Murdoch, founder and creative director of Silken Favours, to learn about the creative process behind our limited edition tee.

sit down with coppafeel!
ceo natalie haskell

Discover the charity’s story and how this leader creates iconic awareness campaigns.

Anything that we can do to spread awareness of CoppaFeel!’s mission is incredible. Make checking your boobs part your daily AM routine and remind yourself and others to do it - let’s start a chain reaction!

- Marisa Hordern, Founder of Missoma

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