Come with us behind the scenes of our Lucy Williams x Missoma 1987 collection campaign in Los Angeles. L.A. felt like the immediate choice for this shoot - it holds so many key memories for Lucy and captures the imagination and creativity that we see in this collection.
We shot all over L.A and I wanted the shoot to truly reflect my personal relationship with the city as well as capturing iconic California without being too staged. I wanted it to be candid and relaxed and luckily Rhys, the photographer, and his crew were also very into this ad-hoc way of location hunting so we had the best time just playing around with spots we found and liked.”
Gracias Madre on Melrose was a favourite spot for dinner after shooting. The big sharing tables and low-key vibe are the perfect way to unwind over vegan mexican food and lots of margaritas. Another much-loved spot was Everleigh - tucked away on lively Sunset Boulevard, the rustic farm-to-table set up and candle-lit terrace is the perfect place to catch a magical L.A. sunset.
All in all, it was the best week full of a lot of laughs, not much sleep and I couldn’t be happier with the results.”