MW: Berlin was our second studio after Hamburg – we opened it to see if we could handle having different locations – but we always intended to go to the U.S. At first we were thinking about opening in New York, but we decided L.A. was more of our happy place – especially when working in America over winter! Luckily, it all came together and worked out perfectly, super fast.
In L.A. I also had to basically start over. Usually in Germany when I show my designs to clients, 90% of them will be like ‘I love it.’ This is exactly what I want, because they really respect my art. But in L.A. it’s different because they don’t know me well. Sometimes they come with ideas that I don’t do, like asking for shading or colour.
I think you can always tell our studios are VADERS.DYE style – we tried to bring the vibe and the standards from our shops in Germany to L.A.